VW debating selling Ducati and others after diesel scandal

VW debating selling Ducati and others after diesel scandal

Now in the 10th month of the VW diesel fuel crisis, many changes will soon be on the horizon for those involved. Hidden software used by Volkswagen Automotive to achieve engineering targets for multiple diesel engines has created quite the stir for this company and the industry worldwide, with VW taking the brunt of the effects financially.

Listed on the company chopping block is the motorcycle brand Ducati, along with truck brands Scania, MAN Diesel & Turbo, and the MAN Renk engine subsidiary. With a potential merge of all VW component-manufacturing businesses into one, the company looks to share the same type of benefit that Detroit automakers received during the 2008 crisis. This is all according to a recent Bloomberg report where VW is planning a portfolio review to re-structure in order to raise funds to recoup damages caused by this scandal.

As of June 17th, however, a new update by Audi CEO Rupert Stadler stated that the Volkswagen Group will not sell Ducati. With 22 percent growth in sales from 2014 to 2015, this past year has been the best ever for Ducati having sold almost 55,000 motorcycles. VW instead plans to focus on their “Strategy 2025” initiative, where their large investments in electric cars, ride-hailing, and automated driving plan to become the world’s best in green transportation by 2025. Along with this strategy comes the plan to launch over 30 electric vehicles within the next decade. Although this plan looks great on paper, there is little to show how the demand will be met for such a massive bet.


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