Journey of Ferrari in world market
Even though the company had strong influence in the field of manufacturing racing cars, it took many years to establish a road car. Once the road car was established, the growth took to some higher heights. Over the years from 1999 to 2014, the sales have increased from 3775 customers to 7500 customers currently. The growth is steady over the years with limited number of customers been targeted by the company. the increase in customers in future will help the company gain more revenues.
The market share is very high for this brand and Ferrari series has an elegant design with better specifications compared to the top models around the world. Beauty is a treat for every human being and beauty of Ferrari series is that it has got the edge and curve finishing design. The company has the premier outlets in Italy which is the base location of the production unit and several small manufacturing plants at various countries like United States of America, Russia, Singapore and other parts of Middle East countries.
Number of available models and the most popular model: -Since the growth of the company is a steady process, the number of cars manufactured are limited in number. The super cars manufactured by the company are 250 GTO, 288 GTO, F40, F50, Enzo, Ferrari 599 GTO, LA Ferrari. Some of the concept and road cars are Ferrari Rossa,Ferrari GG50,F50 GT ,Ferrari SP1,, Ferrari Millechili, Ferrari F151. Hence year after the progrees of Ferrari is getting bold up in the market. Hence its very difficult for the other companies to beat this.